Making Sweet Music Together: The Affordances of Networked Media for Building Performance Capital by YouTube Musicians

Following Miller, who looked at offline performance capital for musicians and discovered important gender genre impacts, we examined the role of in development YouTube top cover song artists. This case study suggests that online on is slightly different than capital, benefits from affordances networked media, specifically YouTube. While there some gender-based homophily channel linking behaviors, are also connections between weakly tied individuals with respect to video category, meaning others outside music community vice versa. channels tend link other channels, non-music most popular videos post multiple categories including both non-music. Findings suggest being a long-time poster having rich diverse network likely elements building musicians.